Monday, January 17, 2011

Leaving AT&T

Our family has been a loyal customer with AT&T for many years. We were customers before the iPhone craze and we have been loyal through at least 5 iPhone upgrades. We now have a total of 4 lines with AT&T. But now the times may be a changing. And they don't seem to care one bit.

Verizon recently announced they will be offering the iPhone as we all know. It just so happens that my wife is eligible for an iPhone "upgrade" (it still costs a nice chunk of change) just a few weeks after the iPhone hits Verizon. It also just so happens that she recently broke the glass on her 3GS. Now, after a rather disheartening visit to the AT&T store (they can't do anything thing to help us out) we are faced with a stunning array of options. We can...

  1. Have the 3GS repaired for ~$100.00
  2. Get a whole new 3GS with AT&T for $49.00
  3. Upgrade now for the sweet low price of $600.00 
  4. Borrow a phone and wait 4 weeks for the "upgrade". Then pay out $200.00 for the iPhone 4
  5. Borrow a phone and wait a couple weeks until Verizon offers the iPhone and see what kind of family plans they can offer and eventually dump AT&T all together

There is no way they can just allow us to upgrade now and ignore the 4 weeks. We have been customers for years and have gone through numerous upgrades on their schedule. Now we just need a little help and they can't seem to budge even a little bit. They almost seem to not care at all about losing loyal customers. You would think with the competition breathing down their necks that they would be eager to hold on to customers they have especially since the idea of gaining new customers seems even more unlikely at this point.

I guess from their point of view we will have to pay for our contract one way or another with the  outrageous early termination fees (if we leave for Verizon). And at this point they are ready to face a certain amount of loses. It's just a shame that customer loyalty means so little anymore. I guess it's just to hard to judge and trust individuals personalities for the bottom line so we are given unbelievable early termination fees to balance it out. Way to stick it to the consumer! Maybe we will just get rid of all of our phones and just have a land line from now on :^P

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